Harakh Mehta decided to launch his eponymous brand HARAKH in New York during the spring of 2017, a brand that specialized in creating exceptional jewelry expertly crafted from only the finest materials, he promised himself that HARAKH would also strive for a higher purpose – to give and spread JOY to all those who came in contact with it. After all, the name HARAKH in his native language Gujarati means exactly that: “a sense of JOY so powerful that it moves one to tears.” This philosophy is cemented in a simple logo, the tear of JOY symbol that appears on every HARAKH jewelry piece.
