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About us

Continuously enhancing the luxury value chain, from brand storytelling, to community building, to sustainable business growth, through a human-centric platform that seamlessly connects people with partners, products, and services.

Our Story

In an industry where access has long been synonymous with power, pedigree, and privilege, new-age luxury consumers are pushing for more inclusive and honest businesses with real purpose. From heritage to high-street to prestige brands, these consumers are mixing and matching legacy luxury with mainstream fashion. They care about the planet and their personal image in equal ways and weight. They love craftsmanship as they do fashion fads. They think: 'rent-not-own', but spend fortunes – and then some – on 'forever luxury' keepsakes.

CLÉ has built on this world of contrast since it was established in Riyadh, KSA in 2013, by young Saudi entrepreneur Yasmine Alshathry. CLÉ, which aptly means "Key" in French, started as a luxury consultancy service for trendsetters, collectors and aficionados, guiding them build carefully curated collections of the world's most limited-edition timepieces and rarest collectibles along the way. Through the founder's voyage across the world's most renowned luxury capitals and encounters with industry market leaders and makers, CLÉ has grown an already robust network of powerhouse names and independent brands, craftsmen, and collectors over the past decade.

As have its market and clientele, CLE's model and mission have evolved with the times. Today, CLÉ is homegrown, on-demand marketplace for discerning luxury buyers and sellers; a platform that connects local communities with global brands fosters cultural exchange, harness data and technology, and architects hyper-personalised product experiences at speed and at scale.

Why Clé


Local platform


Curated collection of luxury goods


Superior customer experience


Original high quality content

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