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About us



Since 2013, we have been providing world class service for our esteemed client all over the GCC, and today we officially represent over 30 regional and international fine jewelry, luxury watches and accessories brands online and in our gallery at the luxurious Via Riyadh.

Powered by service excellence

Our vision is to become the leading luxury shopping destination through integrated, interactive, and hyper-personalised customer experiences.

Our story

In an industry where access has long been synonymous with power, pedigree and privilege, new-age luxury consumers are pushing for more inclusive and honest businesses with real purpose.  From heritage to high-street to prestige brands, these consumers are mixing and matching legacy luxury with mainstream fashion. They care about the planet and their personal image in equal ways and weight. They love craftsmanship as they do fashion fads. They think: ‘rent-not-own’, but spend fortunes –  and then some – on ‘forever luxury’ keepsakes. 

CLÉ has built on this world of contrast since it was established in Riyadh, KSA in 2013, by young Saudi entrepreneur Yasmine Alshathry. CLÉ, which aptly  means “Key” in French, started as a luxury concierge  service for trendsetters, collectors and aficionados, building a carefully curated portfolio of the world’s most limited-edition timepieces and rarest collectibles along the way. Through the founder’s voyage across the world’s most renowned luxury capitals and encounters with industry market leaders and makers, CLÉ has grown an already robust network of powerhouse names and independent brands, craftsmen, and collectors over the past decade.

 As have its market and clientele, CLÉ model and mission have evolved with the times. Today, CLÉ is a homegrown online & offline shopping destination for luxury enthusiasts; connecting local communities with global brands, fostering cultural exchange, harnessing data and technology, and building hyper-personalised luxury shopping  experiences at speed and at scale.  

CLÉ is Where timeless Legacy meets timely gratification

Why choose Cle

Guaranteed Authenticity

Experienced Team

Personalized Services

24/7 Support

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