Excellence Le Régulateur x Eric Giroud Wrist Watch

The Excellence family reinforces our difference and our uniqueness. All products belonging to that family are designed for PR or social media activities To reinforce our differences with our competition, Louis Erard is going back to the roots with a new version of regulators. We aim to become THE Regulator Company. These 3 models are symbol of our new positioning of “Entry Price Brand in “high-end watchmaking ” market. We have chosen a famous name in design (Eric Giroud) to make a first step in that new direction. • It is time to bring a new version of dial, more modern and eye-catching designs. • Minimalism style is very much on trend and really classy. • The versions in black PVD are going more sportive and trendy for younger consumers. • The original and classic dials won’t be discontinued. You do not kill an icon. • It is the family with which we are communicating as very different from our competition. • Excellence is the perfect symbol of our inspired high-end watchmaking design with unbeatable prices. • These editions will be produced in a limited quantity of 178 pieces. • 178 is particularly symbolic in the language of numbers. It means «strong together» and is therefore. the perfect way to represent the partnership with the talented designer Eric Giroud.